Established in 1924, William Hayford began business buying fruit and flowers from the original Covent Garden Market and retailing them to Londoners. Within a couple of years he had made a name for himself and opened two shops in the City of London.


The shops flourished during the thirties and William Hayford became a respected buyer at Covent Garden Market. Like other buyers and traders, William was affected badly by the congestion surrounding the market. Proposals were made to move the market to Nine Elms which eventually occurred 40 years later!


William Hayford fought in the Second World War while his wife Katherine managed the business. Floristry boomed with huge demand for funeral and wedding flowers. William Hayford Junior was evacuated to Devon, narrowly missing their shop being blown up during the Blitz. The shop re-located to the corner of Queen Victoria Street, as pictured, where it remained for 50 years.


William Hayford Junior took over his Father’s business in the 1950’s and became the florist of choice for high profile clients including Winston Churchill, The Mayor of London and The Queen Mother, as pictured.


During the sixties and seventies William Hayford opened two further stores and cornered the market supplying plants and flowers to corporate offices in the City. By the early eighties Willam Hayford was the largest florist in London and his name was synonymous with luxury gift bouquets.


Aged five, seven and eight the Rhodes sisters pose on a beach in Cornwall. The sisters did everything together and unbeknownst to them would be running one of London’s oldest florists as a family, 20 years later!


In 2005, Amy, Laura and Jo Rhodes made a pact to start a family florist together.After years of training, an opportunity arose for the sisters to take over from William Hayford. An agreement was reached and the sisters set about re-branding the business as Hayford & Rhodes.


Hayford & Rhodes officially launched in 2008 with the generous help of their Father, pictured. The sisters created a stir in the floristry world and within two years won multiple awards including Florist of the Year and Wedding Florist of the Year.


Hayford & Rhodes continues as a successful family florist after 89 years of trading. Building a stellar list of clients has been a credit to the sisters hard work and determination. With continuing talent joining the team, and expanding premises in the pipeline, the future looks rosey!